People say social media isn’t good or beneficial for society. It can cause depression, anxiety, loneliness, and self-harm. It can also promote negative experiences. While this is the bad side of social media, there is a good side with benefits, meaning social media can also have a good impact for society, and benefit you in unexpected ways.

Social media can be good for you because it can help individuals connect with others and deepen their relationships. It also can encourage people to learn and grow. You can also use social media to promote businesses to build their audience, and build an audience for yourself. This can help build confidence, gain communication skills, and spread positive messages.

On TikTok, you can grow platforms to where your messages reach hundreds, thousands, or even millions of people. You can also drive traffic to your website, have a direct message with others, you can create organic content, and you can evaluate your performance. They can learn about your business, your products, and your services.

On social media, people often show things they are struggling with, and you can encourage and support others through messaging and commenting. Social media is also known for bringing up new topics. You can bring up topics which seem important with people who you care and trust. You can also spread important information, so it can reach a plethora of people. For example, if someone lost their cat, you can spread information to see if anyone has seen this cat.

You also have access to paid advertising services. You can expand your business with this tool, and you can tailor your ads on social media in the feeds of people who are looking for your products and services. This can eventually lead to a big and loyal audience. One advantage of social media marketing is the ability to build your brand. When you connect with interested leads, you expose them to your brand. The ability to post organic content for free allows you to build brand recognition repeatedly with your audience. Members of your audience can share your business and products to others to get more sales and a popular business.

Social media also has a very easy way to see if your advertisements are performing well or not. You can see how many likes, comments, shares, or views your advertisements get. You can see results such as impressions, clicks, and conversions. One of the biggest advantages of social media marketing is that it is entirely free to start. None of the largest platforms have signup fees of any sort, so the only investment you’ll need to make is in the form of time.

Just as in the physical world, the virtual world of social media has positive and negative impacts.  It can allow some people to hide behind a virtual identity so they can bully or harass, but it can also be a place to get affirmation and connect with a group you may not otherwise have access to. You can deepen relationships, learn, and grow a major audience. You can run ad campaigns and get a plethora of ad revenue. Small businesses can grow on social media and get popular.

It is important to remember social media is made up of people, and people can do good things and people can do bad things. Using social media can be a positive experience if we surround ourselves with a positive, uplifting community, and block everyone else.